By: Kamal Hylton (@KamalHylton)
In its continued efforts to evolve as a franchise, the Toronto Raptors have released its new logo to go along with the “We The North” campaign. A revamped design that has the fingerprints of a particular someone, Drake playing his part as the teams Global Ambassador.
The early reactions have been mixed from Raptors nation, especially in the face of celebrating its 20th Anniversary and turning back the clock to the purple jerseys and the dinosaur logo. The dinosaur logo originally the target of jokes, especially with its ties to the Jurassic Park movie franchise, has become cool again in the same way some clothes that are considered “retro” or “throwbacks” become trendy once again.
We all knew that red was always going to be included, and the claw mark does still give it a Raptors feel, but something about this logo is rubbing people the wrong way?
It might have a little something to do with this.
A point that the official Nets twitter account made with two words.
Personally, I don’t know how to feel about the redesign just yet and want to withhold my judgement until the full colour scheme and new jerseys are unveiled in the new year.
Here’s a quick promo the Raptors cut to introduce the new look.