During the course of the free agency period 2012, the Los Angeles Lakers have attempted to address areas where, over the past two seasons, they have struggled to make an impact and in the end fallen to teams that were far more superior in these areas. It was almost as if this great franchise was becoming one of the more slow, tired and old teams in the league, and something simply had to be done. After the new CBA was put into effect, the Lakers were put under immense pressure to sign good players cheaply, as they were not only over the salary cap, they would also incur a huge fee as part of the luxury tax. They had at their disposal a mini mid-level player exception as part of the Lamar Odom trade, and could potentially sign players at veteran minimums, but in reality it looked fairly grim for a team in desperate need of spark and talent. Here, we will take a look at the trades Mitch Kupchak and Jim Buss have been able to pull off in a time where the Lakers are simply desperate to reclaim the throne and once again be NBA Champions.
The NBA is a worldwide billion-dollar machine. Plain and simple.
You can argue that team owners have been losing money faster than they ever have resulting in teams being sold, moved and bailed out by the NBA and it would be true, but that doesn’t change the fact that the NBA brings in billions of dollars into the system year after year. From merchandise sales, to worldwide broadcast deals, bums on seats and everything else in between, the NBA is all about the $$$…and here we all are thinking it was about entertainment.